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The APR is considered the mark of distinction for those who demonstrate commitment to the profession and to its ethical practice. Currently, there are 5,000 public relations professionals worldwide who earned this voluntary certification. Its fundamental purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgement in the field.

Accredited public relations professionals add value to a company in many ways:

  • Bound by strict ethical guidelines

  • Senior-level strategists demonstrating skills & abilities necessary in today’s public relations executive or manager

  • Successfully completed a challenging review & examination process

  • Required to maintain Accreditation through professional development & education

  • Committed to enhancing the profession

  • Demonstrates the desire to succeed

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